Such as, you're standing in line at the fast food place and the boy in front of you has this hat on: it's not a costume, it's his everyday wear.
Then, as you wait for your order, you step back into the room next to the playground area and these are the seats that little buckaroos can sit on while they eat their grub.
This McDonald's, mind you. I like that the corporate image is, in fact, a little adjustable for individual locales.
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